Betting is one of the most popular leisure activities in the history of men. Literature from the start of all known time has referred to gambling as it is part of the human instinct to wish to risk money and items in the hope of winning more. One writer said money won is sweeter than money earned. For little effort, a person’s wealth can be increased by the roll of a dice or turn of a card. Here is our sports betting guide for novices and experienced bettors alike.
Gambling is defined as the risking of money or something with value on the outcome of an uncertain event in order to increase monetary wealth or possessions. In any wager, there is the amount risked (stake) and the return (odds). There is a simple calculation to work out the benefits of placing a wager which is the stake multiplied by the odds. All forms of betting are based on this simple relationship.
For some critics, gambling is a taboo subject and some races and religions outlaw it. Problem gambling exists but that is due to human nature and not the intrinsic activity. Betting is a huge commercial worldwide activity employing many people and raising significant tax revenues. The growth of the internet has made betting markets more global and the sector has become more regulated.
Sports Betting Sites
This sports betting guide wouldn’t be complete without a breakdown of the top sports betting sites in the UK:
T&Cs Apply | 18+: 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. Terms & Conditions
Ladbrokes Sign Up Offer
Ladbrokes Sign Up Offer All the new customers in the UK have the opportunity to benefit from the latest Ladbrokes sign up offer. A new customer offer is a bonus that (18+ | T&Cs Apply |) can be claimed by registering, without needing a Ladbrokes promo code and then depositing. GET OFFER All Ladbrokes Bonus codes Ladbrokes Promotion Details Bonus Code Sports Bet £5 Get £20 in Free Bets Get Offer 18+ New UK+IRE Customers only. Certain deposit methods…
T&Cs apply | 18+: 18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms & Conditions
William Hill Promo Code
William Hill Promo Code New customers can sign up with the William Hill promo code and receive £30 in free bets: simply use the WH promo code. Get Offer 18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms and conditions…
T&Cs Apply | 18+: New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.
Betfred Promo Code
Betfred Promo Code The exciting Betfred promo code is available as soon as you create an account and start wagering. You can earn up to £30 in free bets + 30 free spins after your initial bet of £10. Register for your account now to claim these exciting and rewarding offers. Get Promo Code New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled…
Key T&Cs: *Significant T&C: New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+. Terms & Conditions
T&Cs Apply | 18+: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
Terms & Conditions
Betfair Promo Code
Betfair Promo Code Betfair UK have a new customer offer for all users over the age of 18 who register. To claim up to £100 in free bets, enter your Betfair Promo Code when you sign up (18+ |T&Cs apply). Get the Promo Code! Betfair Promo Code If you plan to sign up for the Betfair new customer offer using the Betfair Promo Code then here are some key terms and conditions: Promotion Details Promotion Description Betfair Promo Code…
T&Cs Apply | 18+: 18+ begambleaware.org. New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. Terms & Conditions
Unibet Promo Code
Unibet Promo Code Sign up today with the Unibet Promo Code and claim Unibet’s welcome offer when you make your first deposit (18+ |T&Cs Apply). The bonus is for new customers only. REVEAL THE PROMO CODE Unibet Promo Codes A list of Unibet Bonuses currently valid in the UK: Unibet Products Unibet Offers Unibet Promo Codes Unibet Sports Up to £40 Money Back + £10 Casino deposit bonus Get Sports Offer 18+ begambleaware.org. New customer only. Min deposit…
T&Cs Apply | 18+: 18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
Terms & Conditions
Coral Promo Code
Coral Promo Code The Coral Sign Up Offer for is £20 in Free Bets When You Bet £5. New customers can unlock the free bets without a Coral promo code. Read on to find Coral promo codes for casino, poker and bingo. Bet Here 18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x£5 free bets. Free bets…
Key T&Cs: UK & ROI customers only. 18+. Place your first bet on sports pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first sports pool bet added to the betslip. Ten to Follow bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. Full T&Cs apply. BeGambleaware.org Terms & Conditions
T&Cs Apply | 18+: 18+, The UK only. Available for new players who have registered at EnergyBet after 31.03.2021 .and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £I0 deposit required. Min. £10 wag. on first bet with min total odds of 1/1 to qualify. Bet must be settled. Bonus Wag. req.1x on min. 2-fold combi bets (min.1/4 odds each selection) with min. final odds of 1/1. Bets placed for both sides, with the same outcome and for the same event will be disqualified. Virtual bets and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. BeCambleAware.org. Please bet responsibly.
Terms & Conditions
EnergyBet Promo Code
EnergyBet Promo Code We have offers available to all the new customers in the UK. Based on your first deposit you can usually get a welcome bonus when you sign up with the EnergyBet Promo Code (See full T&Cs). Other great promos can be unlocked once you have signed-up for your own EnergyBet player account. EnergyBet Promo Codes See all available EnergyBet Promo codes and Bonuses in the following table: EnergyBet Welcome Offer Promotion details EnergyBet promo code Sports…
T&Cs: New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & full T&Cs apply Terms & Conditions
Key T&Cs: 18+. New Customers Only. Sign-up and get 0% commission on all sports for 30 days. Users must Enter Bonus Code ‘COMMFREE’ to avail of the offer. Only open to users who deposit via debit or credit card. T&Cs apply. BeGambleAware.org Terms & Conditions
Key T&Cs: 18+. Offer is available to players who have never made a real money deposit. Minimum deposit of 10 GBP, use code **TWENTY**. Free play given as tournament tickets and cash, released over 6 days. Unused tickets subject to expiry. Withdrawal restrictions apply to bonus element only. Full terms and conditions apply. Terms & Conditions
PokerStars Bonus Code
Pokerstars Bonus Code New customers to PokerStars can now get a great welcome offer (18+ | T&Cs Apply) when making a deposit and placing a minimum first bet. New account holders can specify the PokerStars bonus code upon registration. Claim your bonus! PokerStars Sign Up Offer PokerStars have a welcome sign-up offer for customers who enter the PokerStars bonus code and place their first bet. PokerStars Welcome Offer Offer Description PokerStars Bonus Code Get the code Poker Welcome Bonus £20…
Key T&Cs: 18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token
and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply Terms & Conditions
T&Cs Apply | 18+: KEY T&C: 18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly Terms & Conditions
BetVictor Promo Code
BetVictor Promo Code Register as a new customer in the UK and get a bonus by signing up with the BetVictor Promo Code. Opt-in and place your qualifying bet within the first 7 days of registration. You will be able to claim the welcome bonus for BetVictor sports and casino! BetVictor Promo Codes Betvictor provides new customer offers by using qualifying links. Betting Offers include sports, horse racing, casino and live casino. BetVictor Betting Offers 2021 Promo Code Sports Bet £5…
Key T&Cs: New customers. Max £10. 100% Odds Boost token. Keep it fun – set your deposit limit. T&Cs apply. 18+. BeGambleAware.org Terms & Conditions
Key T&Cs: 18+. UK only. Win up to 500 Free Spins from Mega Wheel on 1st deposit. 24-hour expiry. Max bet £2.50, max spins win £8 per 10 spins, max Bonus win £150, selected games & 65x wagering on winnings. No Neteller/Skrill. Deposit/withdrawal fees apply. Full T&Cs apply. BeGambleAware.org Terms & Conditions
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Quinnbet Coupon Code 2021
Quinnbet Coupon Code As a new customer you can get the fantastic welcome bonus: Bet £20, Get a £10 Free Bet + 50 Free Spins simply by using the Quinnbet Coupon Code. On the other hand, if you’re more of a sportsbook fan, you can get the sportsbook welcome bonus if you enter this special coupon code. (T&Cs Apply) 18+. This offer applies to all new UK based QuinnBet customers only who enter the Coupon Code: ‘BET20”’ at registration. Existing…
Key T&Cs: 18+ | New UK players after 31.03.2021 | Opt-In Required. | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org Terms & Conditions
Key T&Cs: New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. Terms & Conditions
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Key T&Cs: New Customer Offer – Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook – trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) – and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out or Edited, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns. Terms & Conditions
Key T&Cs: New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply. Terms & Conditions
How to bet?
Betting is fundamentally about risking something in return for winning more. Gamblers assess the odds of something happening and if they can wager at better odds they will place a bet. Operators such as bookmakers or casino owners provide the facilities for betting and take a cut to make their money. The ‘bank’ will always have a mathematical edge and this provides the incentive to invest in infrastructure for betting.
An individual will generally require a stake in order to gamble. Credit betting is possible in some cases but generally betting is done with cash or funds in a bank account. Some traditional betting was done on a handshake and a gentleman’s agreement. To this day some big bettors on UK racecourses do business with a nod of the head. Bets are settled after the outcome based on trust and not reneging.
Many forms of betting are done with a facilitator such as a bookmaker or a website owner. However, historically a great deal of betting was peer-to-peer when two individuals had opposing opinions. Exchange betting has taken this concept to modern levels and exchange bookmakers bring together bettors who want to place a bet and others who want to accept a bet. This sports betting guide breaks down the different types.
Sports Betting Guide
Betting on Sports
There are many forms of betting but one of the massive growth areas has been betting on sport. Dedicated sports channels and more in-depth information online has promoted gambling on sports events as an interesting leisure activity. Live betting is now possible on thousands of events, giving gamblers the opportunity to bet often and in short time frames. Live betting is advertised extensively in the media and it has now become a more acceptable activity.
Betting has become more regulated but also more widespread in traditional betting countries such as the United Kingdom. As little as 20 years ago licensed betting offices could not open in the evening or on Sunday. The internet has changed the market but just about every high street in England still has a betting office. The industry has changed more since the start of the millennium than in the previous one hundred years. Consequently this sports betting guide is for the UK betting market.
In the sea of sports betting welcome offers, online bookmakers have found a way to make each one of them special. They do it by introducing promo codes. Now, you can activate a welcome bonus with a certain promo code. You can find these codes in different places- on the operator’s website, in a sports betting review etc. The great thing about these promo codes is that they not only help you access the sign-up offer. They also open the doors to numerous active promotions and sports betting opportunities.
Of course, it’s up to you to decide which bookmaker suits your preferences the best and choose the best sports betting welcome bonus.
Sports Betting Guide – Types of Betting
Betting takes many forms and different countries offer varying ways of placing a bet. However, the four main methods of betting on sport are described in the sports betting guide below:
Traditionally before the onset of the internet and more live coverage of sport a bet was placed with an operator before an event. Once the outcome of the event was known the bookmaker would work out if he had taken winning bets and which ones were losers. The customer would find out the outcome and return to the bookmaker to receive the winnings. The return would be calculated using the simple equation of stakes multiplied by odds. In all cases, the stake is returned as part of the winnings.
The most popular form of traditional betting in the UK was on horse racing but now sports betting is more popular. UK racecourses still maintain the tradition that bookmakers go to the track and display odds on races. Betting is done in cash and winning bets are settled paid out immediately and before the next race. Bettors can take the odds at the time of the bet or take Starting Price (SP) odds which are the odds that apply when the race begins.
The betting markets on UK racetracks are the most basic and traditional and odds are calculated fundamentally by supply and demand. The SP’s that come about from weight of money on course filter through to the shops and create an industry standard. This process is under threat due to online remote betting. It is now possible to influence the all-important on course odds from remote locations and through online operators. The old style of betting on horses may disappear soon but also one of the attractions of British racing.
The model for betting before the onset of the internet was based on fixed odds betting and this still applies online. Different countries and jurisdictions express odds in a different way but the basic principle is the same. Odds reflect the perceived probability of something happening and bettors then decide if they wish to place a bet. The odds are fixed in that they are known at the point of placing a bet but they are subject to fluctuation depending on bets taken.
The art of bookmaking is to offer odds that attract wagers so that the bookmaker will win regardless of the outcome. Margins are written into the odds but this is a hypothetical scenario as bets might be placed on a limited number of outcomes. This means a bookmaker may have to pay back most of the bets taken or in some cases none. Despite the mathematics being in his favour, a bookmaker will have more desirable outcomes than others as the market reaction to his prices is not perfectly price driven. Customers may feel the odds on offer are better than the probability and changing the odds will not discourage more bets. Some sports fans bet on their own teams blindly despite the odds.
An advantage of online betting is the possibility to bet wherever you want. New Jersey Online Sports Betting, for example, is very popular on mobile.
If you are interested in signing up at a bookmaker, then check out our review of the latest bet365 sign up offer.
Sports Betting Guide – Exchange Betting
Exchange betting is based on the principle of bringing together bettors who want to place a bet that something will happen and others who want to accept a bet that something will not happen. One side of the equation anticipates an event in a sporting match taking place and other the other side are of the opinion that something will not happen. This is also known as peer-to-peer betting as the transaction is between individuals and not an individual and a bookmaker.
Betfair has dominated the exchange market since about 2000. They were the first exchange bookmaker and they still dominate the market. The company introduced the concept of laying (taking) a bet to mainstream betting. The individual can assume the role of the bettor or the bookmaker by placing or laying a bet. Betfair and other exchanges, like Matchbook, put the mechanism in place that matches back and lay bets. These bets are matched at odds that are mutually acceptable for the backer and layer.
The key to a successful exchange is liquidity which is the amount of money bet into a market. One of the reasons Betfair’s competitors have not been as successful as the market leader is lack of liquidity. Betfair is trusted in the exchange betting sector so customers will bet on their markets and that creates liquidity. Decent numbers of bettors and layers mean bets are more likely to be matched which increases the efficiency of the exchange. Bets can be fully or partly matched or unmatched. The latter type of bet can be cancelled or left on the market until they are matched at an agreeable price.
Betting Exchanges and commission
Exchange bookmakers do not make money from margins on bets but through a commission. They charge varying types of commission on a sliding scale which means bigger staking customers pay less commission. Exchange bookmakers have no interest in the outcome of the event as their customers will have taken and layed bets to cover all eventualities. The exchange earns commissions based on bets and not the outcome of an event. This type of bookmaker broker bets and are paid for setting up the mechanism and infrastructure.
Exchange betting lends itself to live betting. Markets are constantly being updated both pre-match and in-play. Odds fluctuate which means backers and layers can close a favourable position or close bets to minimise losses. If the market goes in their favour they can make a potential profit before a bet expires or if the market goes against them they can limit their potential losses. Sports such as football and tennis lend themselves to cashing out bets because of the scoring fluctuations.
Betfair offer the widest range of sports, leagues and markets online. If there is a perceived demand for a market Betfair will provide the opportunity for backers and layers to bet. They don’t require traders as such because market forces determine price shifts. The major sporting events have vast amounts of liquidity which means bets are more likely to be matched. Matching bets on both sides of a market is the major attraction of an exchange over other types of bookmaker that traditionally only accept bets. Exchange betting has led to more social betting and engagement between backers and layers.
Sports Betting Guide – Spread Betting
Spread betting is based on the principle of bettors winning more the more they are right and losing more the more they are wrong. It has been a major growth market in the UK over the last 30 years. Estimates suggest there are over one million active spread bettors in the UK. Spread betting is regulated by the Financial Services Authority. The major unique feature of this form of betting is that losses can be much greater than the amount bet.
The accuracy of the prediction determines the returns from a spread bet but also the potential losses so new customers must be cautious when beginning to bet in this way. The name of the activity is derived from the spread which is a range of outcomes and customers bet on whether the result of an event will be over or below the spread. Prices are expressed in a range so that spread bookmakers can earn a profit whether the result is above or below the spread.
Spread operators make money from the balance of paying out and receiving funds from contradictory bettors. In any market there will be sellers and buyers and the price at which the transactions takes place determines the bookmaker’s profits or losses derived from the outcome of an event. Spread betting also lends itself to live coverage of sports events. A buyer can sell at an advantageous price and a seller can buy when events mean the odds move in his favour. Positions can be closed before bet expiry to make a potential profit or minimise a loss. In this respect, spread betting is more like exchange betting than traditional betting.
Why Spread Betting?
Spread betting is attractive to customers when there is a big favourite in a match that will attract the most bets. The introduction of a spread applies a handicap which attracts two-way money on the favourite and the underdog. Market forces determine the movement of the spread. Buyers will move the spread upwards while sellers will move the spread downwards. The spread bookmaker is looking for equal two-way action on either side of the spread and earns from the commission.
Spread bettors buy or sell based on their perception of the likely outcome of an event. Buyers believe the final total will be greater than the spread and sellers think the final total will be less than the spread. When there are more buyers than sellers the price (spread) will increase. When there are more sellers than buyers the price (spread) will decrease. Spread markets are purely based on the laws of supply and demand and the balance between buyers and sellers and an equilibrium price.
Spread betting is popular on sports events and financial markets. The concept is derived from traders in the City of London betting on price movements for stocks and commodities. Football lends itself to spread betting because customers can bet on the number of goals being higher or lower than the spread and other more common events like corners and bookings. Financial spread betting can be more volatile and losses are determined by price movements through stop losses can be applied which close bets when a specified price is reached.
Sports Betting Guide
The basis of any form of betting is the odds or prices on something happening and not happening. In exchange betting the lay price is always greater than the back price. The odds that can be taken for something to happen are less than the odds that can be offered for something to not happen. Spread odds are in a range otherwise buyers would equalise sellers while traditional odds are expressed as one value and the decision for the customer is to place a bet or not. Competition means bookmakers may offer slight odds variations but generally, back odds follow an industry standard.
The odds available on the outcome of a sporting event reflect what the odds compiler believes is the probability of something happening. The ‘book’ is made to attract levels of bets on different outcomes so that the bookmaker will have a better chance at winning. The operator has margins in his favour and customers pay for the privilege of betting by accepting these margins. A roulette wheel has built-in profitability so the bank will win over time and that is the theory that applies to odds betting. Mathematical percentage margins are written into odds and the bookmaker’s skill is to guarantee a winning book while attracting betting interest and turnover.
Bets are settled based on the stake unit and odds. A bet at even money will double a customer’s money if the bet is successful. Odds are expressed at odds-against when the probability is seen as more than 50/50 and odds-on when a potential outcome is perceived to be likely to happen more often than not. The greater the odds the less chance of something happening. Bookmakers will pay out more at big odds but less often. They will pay out less at smaller odds but more often. The objective of bookmaking is to pay out some winnings but less than stakes. Bookmakers will not always achieve this objective but a successful one will do so more often than not.
Ten pounds placed at odds of 5/1 on a winning bet returns £60 (five multiplied by one plus one). 10 pounds placed at 1/2 returns £15. Ten pounds placed on losing bets returns nothing and the bookmaker keeps the stake. A £10 sell bet at 100 that comes in at 90 returns £100.
So, a £10 buy bet at 100 that comes in at 110 returns £110. A £10 sell bet at 100 that comes in at 110 incurs losses of £100. A £10 buy bet at 100 that comes in at 90 incurs losses of £100. A winning back bet of £10 at 5/1 returns £60 and a losing lay bet of £10 at 5/1 incurs losses of £50. Odds across the different ways of betting can be fractional (5/1) or decimal (6.0). The fractional odds stake is the second element of the odds and decimal odds show the returns including the stake.
Sports Betting Guide on Specific Sports
Football Sports Betting Guide
Football is the most popular betting sport around the world and for any match these are the main markets:
90 minutes 3 way
Both teams to score
Total of goals
Number of goals over/under
Half Time/Full time
Number of bookings
Number of corners
Odd or even goals
Horse Racing Sports Betting Guide
Traditionally horse racing was the main betting sport in UK betting offices and is still important despite the growth of sports betting. The main types of bet are as follows:
Tennis Sports Betting Guide
Tennis betting has grown in recent years mainly as a result of online and in-play betting. The most popular tennis markets are as follows:
Correct score first set
Odd or even total games
Most double faults
Ante post outrights
Golf Sports Betting Guide
Golf has always been a popular betting sport but interest has waned somewhat. Other sports offer a quicker turnover of betting opportunities but these golf markets still generate turnover:
First round leader
Margin of victory
18 hole match bets
72 hole match bets
To make the cut or not
Top player from specified countries and continents
Cricket Sports Betting Guide
Cricket is followed passionately in Asia and Australasia and betting reflects this interest. The most popular cricket betting markets are as follows:
Top batsman by team and in match
Top bowler by team and in match
Highest score in first six overs
Highest opening partnership
Half century in match
Century in match
Rugby (league and union) Sports betting Guide
The two codes of rugby attract plenty of betting interest in these markets:
First try scorer
First scoring play
Half time result
Number of tries
Sports Betting Guide
Sports Betting Guide to Trading and Arbitrage
Trading and arbitrage are about taking advantage of an edge with the odds. This is not betting as such but placing bets and counter bets to ensure the best outcome from an overall position or keep losses down.
The principle behind trading is to place back bets at odds greater than are on offer for a lay bet. This strategy is known as buy-low, sell-high and also involves the converse process of laying at low odds and backing at higher odds. The backing is placing a bet on the belief that something will happen while laying is accepting a bet on the premise that something will not happen.
Golf tournaments provide good trading opportunities. A well-fancied player could start a tournament badly and drift in the betting. Layers can then place a counter bet at bigger odds than first on offer and make certain potential earnings. An outsider could post a low first round score and the price will shorten. Backers can then place a counter bet at lower odds than the opening odds to make potential earnings whatever the outcome.
Traders are looking to establish a risk-free position by guaranteeing a profit from an all-green book. On Betfair, figures in green indicate an option will be profitable while red text indicates a losing scenario. Traders are trying to eliminate the red numbers and win regardless of the outcome. The event must go in their favour with regards scoring in order for this position to be achievable.
This strategy can be high-risk because traders may get things wrong so the odds move against them. Betfair and other exchanges offer many trading opportunities but an inaccurate assessment of how a sporting event develops means there might not be an opportunity to cash out a bet with profits assured. In this case, a trader must decide when to limit the damage of a losing position and close the bet.
Another strategy is to try to anticipate how a market will move and thus create a no-risk situation. Backing and laying involve many customers competing against each other. By definition peer-to-peer betting means for every winner, there has to be a loser. If there are more backers than layers odds will shorten and if there are more layers than backers odds will increase. Exchange markets are perfectly competitive and a good trader will look to take advantage of the shifts and fluctuations.
A trader will try to make many low-risk trades to build up the betting bank. Modest winnings accumulate and there are numerous chances to trade on a sporting event. Effective trading requires the highest spec computer available and a fast internet connection. Sports markets can move rapidly and there will always be traders looking to take advantage of time delays and slow connections. Nobody likes to miss a trade because of inefficient equipment and frustration can colour other trading decisions.
What is Arbitrage?
One aspect of trading is to identify arbitrage opportunities. They occur when there is an imbalance between odds that are available in the same event from different sources. In sports betting this means being able to back a team at odds that are bigger than some lay odds. Counter bets have to be placed in these markets almost at the same time as there is often only a small window of opportunity to exploit an arbitrage.
Arbing is possible by placing bets with a bookmaker and exchange. The variation might be marginal and won’t last long because the weight of money will negate the arb. Counter bets must be placed quickly because one side of the transaction might not be possible at the arb price as the gap has been closed by market forces. There are also arbitrage opportunities between different markets and careful betting will create a risk-free situation.
Sports Betting Guide to Tipsters
Betting attracts a multitude of tipsters, especially for horse racing. The Racing Post is the industry newspaper in the UK and features adverts for racing tipsters daily. In order to advertise in the paper a tipster must proof his bets which involves informing the person responsible for monitoring performance before the events take place. That means tipster services that are advertised in the Press have a decent proven winning record. Many racing tipsters hint at inside information and many ex-jockeys have set up racing services.
There is a massive market for customer data and lists of specific names, addresses and emails can be purchased from list brokers. Individuals who have expressed an interest in betting or racing will be on many lists which are traded on a list market. Personal data is a valuable commodity especially with regards something like betting which is emotional. Tipping services can hone in on desirable lifestyles to sell their tips. Some tipsters offer a free trial of up to 3 months to convince potential customers that they have information that is worth paying for. This sports betting guide recommends people to trial tipsters before putting their money down on one that could be non-profitable.
The growth of the internet has given rise to many online tipping services. Some are free but generally, there is a monthly subscription with discounts for placing longer-term orders. As in any other sector, the internet is not policed to monitor betting related services. This means they are many unproven tipster services online. However, independent review sites asses the performance of tipping services and make recommendations to try a service or disregard it. In some ways, the internet has made for a more controlled tipping environment. It is easier now to eliminate the poor performing tipsters when deciding the best services to pay for and follow.
Sports Betting Guide – Money Management
One of the key aspects of betting is money management and keeping records. Gambling is supposed to be fun and these days more social and about engagement. However, it takes very little investment in time to control stakes and record bets. It’s common to underestimate losses and overestimate wins. Keeping track of performance and stakes can help to prevent problems developing. Nobody wants to lose consistently so its best to manage money and monitor results to keep things in check.
Most recreational gamblers will only bet with money they can afford to lose. Betting is a leisure activity and the cost is handing over money to the bookmakers. However, betting is a unique pastime as you could end up with more money than when you started. Apparently, something like 2% of sports bettors win consistently over time. That means 98% of gamblers are putting in more money than they take out. That will not be a problem for most but knowing the good and bad bets will limit losses.
This sports betting guide would be remiss not to mention that problem gambling does exist. However, betting companies are now more aware and responsible. Even so, betting can be addictive but there are organisations to help. In the UK there has been a great deal of political pressure against betting so the big companies had to act. A group of major operators has set up a body to address problem gambling. Television and advertising highlight the potential problems and the industry as a whole takes the issue of problem gambling seriously.
Some bettors work on the basis of level stakes by which the amount bet is consistent and does not fluctuate after a winning or losing run. A recreational bettor may place £10/€10 on a horse or football match at the weekend and will not increase or decrease that amount after a run of winners or losers. The stake unit is fixed and stays within a budget. However, this sports betting guide reminds you that this approach does not maximise a good run or minimise a bad one. This is known as a level stakes strategy.
It’s human nature to want to bet bigger during a decent run. A gambler is at his most vulnerable after a big win. Apparently, we bet more recklessly when we are playing with the bookies money. This approach is a derivation of an adjusted stakes strategy. In this case a bettor may invest 10% of his bank on each bet. As the bank grows the actual bet unit increases at the same rate. As the bank diminishes the stake decreases at the same rate. In effect, this is a safety net against a losing run or conversely a policy of taking advantage of good results.
The mathematics is quite simple when working on the basis of a percentage of the bank for a stake. If the portion to be risked is 10% a bet from a bank of £100 is £10, the bet from a £90 bank is £9 and the stake from £110 in the pot is £11. This strategy requires some record keeping to monitor the growth of the bank. Large and rare bets on short-priced selections may be more suited to one approach than smaller more regular bets on big priced selections.
Most sports betting guides highlight that bookmakers compete on a number of things but mainly on prices, like shops on the high street. Odds compilers may take a view or liabilities could be weighted on one in area and that is reflected in the odds on offer for each betting event. If every bookmaker offered the same odds on every market it would be boring and take away the possibility of shopping around. When spending money everybody likes a bargain and believing we have pinched a price. According to this sports betting guide, information that bettors use has to be accurate and up to date in order to stay ahead of price movements and fluctuations.
Odds have a built-in profit margin for the bookmakers which can be anything from 1% to 50%. These figures equate to a theoretical profit of £1 for every £100 staked to £50 for every £100 staked. These numbers are only theoretical as the book will be rarely perfectly balanced so that the bank will win whatever the outcome. Most books will be weighted positively and negatively across a range of outcomes. If everybody in England bets on England to win the World Cup and they do the bookie will lose regardless of the margins.
A punter is immediately at a disadvantage because of betting margins. It then becomes a priority to find an edge in terms of finding a wrong price or a bookmaker that allows large stakes before changing the odds. The important thing when it comes to odds is odds comparison. Some punters are solely driven by price and in a fickle market will always bet at the best odds. The internet has given rise to many odds comparison sites which compare odds from the major players and highlight the discrepancies. Free bets and promotions will only go so far to maintain loyalty and most people bet after comparing the odds.
Sports Betting Guide Conclusion
Betting is an age-old pastime and will always prosper due to human nature. The internet and mobile technology have changed the way we bet but the basic principles still apply. This sports betting guide has outlined that betting is about risking money in order to get something for nothing and that is the case on the fastest computer or most modern mobile phone. The turning of a card or rolling of a dice is replicated online. The relationship between risk and return is based on the probability and the odds offered.
Technology has increased betting options and made information more readily available. It is true that punters have never had it so good because the markets are highly competitive. Odds comparison sites allow punters to cherry pick and take the best prices. Technology has also led to more effective and time relevant price changes. Bettors now have access to vast amounts of free information and that can be used to make more educated selections.
The battle between the gambler and bookmaker still exists. In all forms of betting the bank has a mathematical edge which funds the infrastructure and profits. However, trends in computer and mobile technology and the use of the internet have swayed things slightly in favour of the punter. No doubt the bookmakers will be trying to readdress the balance back in their favour and this contest will continue forever.
By bet-bonuscode on 4th June 2021